Our MCM for the week is …. Davido!
Our MCM for the week is Davido
David Adeleke Adedeji
Nigerian singer. Record producer.
Born November 21st, 1992 in Atlanta, Georgia.
He attended British International school, Lagos. He studied Business Administration in Oakland University briefly.
In 2011, he returned to Nigeria and on the 7th of May, 2011, Davido released his first musical recording “Back When”. The song was a ‘lead single’ on Davido’s debut studio album, ’Omo Baba Olowo’.
Davido co-Produced “Dami Duro” with Shizzi and released it October 30th, 2011
In 2012, Nigerian Entertainment Today reported that Davido signed a 30 million naira endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths
On February 25th, 2013, he released “Gobe”. The song was ranked second on Premium Times list of the ‘Top 10 songs of 2013’. He went on torelease “Skelewu”which was ranked 5th on the aforementioned list of the top 10 songs of 2013. The song peaked at number 1 on Afribiz’s Top 100 chart. A dance competition with a cash prize of $3000 (₦480,000) was announced days after the release of the song. Davido uploaded an instructional dance video on YouTube and asked fans to upload videos of themselves dancing to “Skelewu”. On October 10th, 2013, Davido declared Bello Moshood Abiola the winner of the competition.
On the 24th of October, 2013, Pulse reported that Guinness Nigeria signed Davido to an endorsement deal. As part of the deal, Davido performed at the Guinness World Concert alongside P-Square, D’Banj, Wizkid, Ice Prince and Tiwa Savage, among others.
In June 2014, Davido collaborated with Mi Casa, Lola Rae, Sarkodie, Diamond Platnumz and Tiwa Savage on a song for DSTV’s Africa Rising campaign, which was designed to inspire Africans to partake in community-based social investment projects.
In July 2015, he earned a music degree from Babcock University .
Davido has bagged several awards which includes ‘Best New comer Award’ in 2012, ‘Best International Act:Africa in 2014, ‘Music Video of the year’ in 2014.
In 2017, Davido won the ‘Best African act’ at the MOBO Awards and also became the first African act to perform live at the awards.
In 2018, Davido became the first African-based artist to have received his award on the BET Awards main stage.
He had a shutdown concert on Sunday, 27th of January, 2019 at 02 Arena, London joining the likes of Beyonce, Drake, Rihanna, Wizkid,Burna Boy who have sold out the venue as Headliners.