There are so many exceptionally creative Fashion brands in Nigeria, but we can’t deny that Orange Culture would always win hearts and blow our minds!
This brand may have sprung up in 2011, with the official runway debut at the Lagos Fashion and Design week, but the Creative Director and CEO of this awesome brand, Adebayo Oke- Lawal, has been designing since the age of 10.
Mr. Bayo Oke is a prolific force in the fashion industry and his iconic looks and genre are unmatched. The designer’s personal style strongly mirrors that of the fast-growing Orange culture brand; heterogeneous, comfortable and diverse.
“This label is more than a clothing line”, Adebayo insists. It is a movement that covers universal silhouettes with an African touch to a creative class of men and women, translating into a heady mixture of Nigerian inspired print fabrics, colour and contemporary urban street wear.
Orange Culture was one of the first Nigerian brands to begin collaboration with other brands in the industry. It has collaborated with other brands such as Dennis Osadebe, Rokus London, Maxvive and many more.
Orange Culture has created a new niche for menswear in Nigeria and has undeniably opened doors for brave and more creative menswear brands. The brand has achieved international recognition and has been featured in prestigious publications such as Vogue ( US,UK , ITALY) , WWD, BoF, Fucking Young, L’Uomo Vogue, Huffington Post, New York Times, CNN, BET, MTV, Vanity Fair, ELLE, Marie Claire, L’Officiel, Style.com, The Guardian and The New York Times.
Orange Culture is a regular participant of Lagos Fashion & Design Week (LFDW) and has been shortlisted for huge design platforms like the LVMH Prize 2014 for Young Fashion Designers, where he was picked alongside 29 of the hugest emerging designers from all over the world. Adebayo Oke-Lawal was invited to come to Paris to present his work to the jury made up of eminent people from the fashion industry, such as Karl Lagerfeld, Nicolas Ghesquière, Marc Jacobs and Riccardo Tisci.
2015 was a very prolific year for Orange Culture, as Adebayo Oke-Lawal welcomed the opportunity to display his work at the International Fashion Showcase organized by The British Council and the British Fashion Council during London Fashion Week. In 2017, it showed for the first time on the runway at London Fashion Week under fashion Scout and has gone on to then launch one of the biggest collaboration known to the Nigerian fashion industry and to be the first Nigerian brand to stock at Selfridges.
The brand is currently stocked in Lagos, Paris , London, New York, Hollywood and Kenya and has plans to stock in many more stores. Orange Culture has a growing online community with 68,6K followers on its official Instagram page (@orangecultureng). Besides Instagram, Orange Culture has also an official website (http://www.orangecultureng.com/).
In the words of Luka Sabbat; “this brand is Fire!”